SEGA of America and Renowned Sports Equipment Brand Phenom Elite Announce Sonic the Hedgehog™ Licensed Collection

Athletes Can Channel the Blue Blur’s Heroic Powers with Sonic-branded Sports Equipment

BURBANK, Calif., - March 15th, 2023 – Today, SEGA of America, Inc. and Phenom Elite, the groundbreaking sports equipment brand, have announced a partnership bringing Sonic the Hedgehog to a trendy line of sports equipment. The Sonic the Hedgehog collection for Phenom Elite will span a variety of sports equipment products including American football cleats, gloves, mouthguards, compression wear, and various other accessories featuring some of the beloved franchise's most iconic characters including Sonic, Knuckles, Tails, and more.

“At SEGA, we’re proud to work with partners who align with the core principals of Sonic, and Phenom Elite is exactly that,” said Maida Chan, Licensing Specialist at SEGA of America. “Phenom Elite is a cutting-edge operation in sports equipment that enables athletes to perform their best, and we hope that the Sonic the Hedgehog collection inspires them to succeed.”

Similar to Sonic speeding through Green Hill Zone, these Sonic-branded equipment items will unlock athletes’ potential to “Go Fast” across the gridiron. The Sonic the Hedgehog collection for Phenom Elite marks the brand’s third major pop culture licensing deal following collaborations with Warner Brothers and Activision. Through the collaboration, Sonic and friends will give athletes the extra encouragement to score big with some of Phenom Elite’s high-quality equipment, including:

• Sonic the Hedgehog Football Cleats - $124.00
• Knuckles the Echidna Football Cleats - $124.00
• Sonic the Hedgehog Football Gloves - $49.00
• Knuckles the Echidna Football Gloves - $49.00
• Sonic the Hedgehog Mouthguard - $19.00
• Knuckles the Echidna Mouthguard - $19.00

“Sonic has always embodied endurance, speed, and perseverance, much like the athletes who sport Phenom Elite, and we’re thrilled to be partnering with SEGA to bring this pop culture icon to our equipment,” said Nathan Dorton, CEO & Founder at Phenom Elite.

Set to release in June, Sonic fans will be able to purchase the Sonic the Hedgehog collection for Phenom Elite from retailers such as Amazon, Walmart, eBay, Sport Services Inc., and PhenomElite.com. For more information about this supersonic collaboration, head to www.phenomelite.com.

About SEGA of America, Inc.:
SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA® CORPORATION, a worldwide leader in interactive entertainment. Established in 1986, SEGA of America publishes and develops innovative interactive entertainment experiences for console, PC, mobile and emerging platforms. In 2020, SEGA ranked #1 among Metacritic's Annual Game Publisher Rankings. Its globally beloved franchises include Sonic the Hedgehog™, Yakuza™, Virtua Fighter™, Super Monkey Ball™, and Crazy Taxi™, along with Atlus' Persona™ and Shin Megami Tensei™ series. Since its debut more than three decades ago, Sonic has become an entertainment icon featured in several dozen games, TV series, movies, merchandise and more. SEGA of America has offices in Irvine and Burbank, California. Visit http://www.sega.com/.

©SEGA. All rights reserved. SEGA is registered in the U.S. Patent and Trademark Office. SEGA, the SEGA logo and SONIC THE HEDGEHOG are registered trademarks or trademarks of SEGA CORPORATION. All other trademarks, logos and copyrights are property of their respective owners.

About Phenom Elite:
In 2013, CEO and Founder Nathan Dorton was inspired to break down the process behind the creation of the gloves used by his college football team as a walk-on wide receiver at Appalachian State University. Cut to today, where Phenom Elite, now both a manufacturer and full-service online retailer, truly embodies the name. We’re talking deals with the likes of NFL Hall of Famer Randy Moss, becoming the Official Uniform & On-Field apparel provider of the Arena Football League, and a licensing agreement with Warner Media and DC Comics. What started as a $65 loan from his dad is now a comprehensive, cutting-edge operation, in control from preliminary designs to on-field performance. Phenom Elite is blazing the trail on a national stage, providing the highest quality gloves, footwear, performance and casual apparel, team uniforms, team accessories, and protective equipment to large and small teams at all levels of play.

MEDIA CONTACTS
Evan Bader
Evan.Bader@SegaAmerica.com

MEDIA CONTACTS
Nathan Dorton
nathandorton@phenomelite.com